Armenia is a small, landlocked country in the southern tip of the Eurasian Caucasus (the mountainous region between Europe and Asia). It is well known for its brandy production and has a small but rapidly growing wine industry relying on a wealth of local grape varieties. Due to the large number of countries bordering it, Armenia is a collection of cultures that are reflected not only culturally but also geographically, religiously and politically.

Near one of the wine regions of the country is the Arena Cave - where archaeologists find evidence of winemaking dating back 6,000 years ago. One of them is the found "caras" - earthen vessels in which the wines were stored and buried in the ground to mature. This is also the reason why Armenia, together with Georgia, is considered to be one of the oldest places where wine was made. Fossilized grapevine material indicates that vineyards of the silvestris subspecies of Vitis vinifera were cultivated there more than one million years ago, with grape species typical of the Armenian vegetation being discovered.

Armavir is a province in the western part of Armenia, located in the Ararat Plain, where the Ararat Mountains to the south and Mount Aragats to the north are located. The capital of the province is Armavir and the largest city is Vagarshapat (Echmiadzin). The province shares the border with Turkey to the south and west for 72 km.

The province was named after the ancient city of Armavir, founded in 331 BC. It is also the site of the decisive battle for Sardarabad in 1918, as a result of which the Republic of Armenia was founded. The battle is seen as a decisive historic event not only to halt Turkish progress in the rest of Armenia, but also to prevent the complete destruction of the Armenian people.

60% of the production of grapes comes from the regions of Armavir, Ararat and Vayots Dzor, and 70% of them are planted with white grape varieties. The country has a total of 500 unique varieties, yet only about 30 are used for wine production. Today, the winegrowers have set themselves the goal of trying to reclaim the great diversity.

Vineyards in the country are increasing, mainly at high altitudes between 500 and 1500 meters. This explains the high daily temperature fluctuations and low rainfall that characterize Armenian terroirs.

Karas is the most popular Armenian cellar, both within the country and globally, with more than 400 hectares of vineyards. She becomes a leader in world production when her owner Eduardo Ernekian introduces the latest technologies in wine production and invests solid resources to bring a variety of innovations to the winery.

The soil in Armavir is mostly volcanic, rich in clay, with a rocky structure that is perfect for producing highly concentrated wines. Both international and local varieties are used in the region, which are cultivated and grown using state-of-the-art technologies, but with an individual approach to every one of them, so that each develops its potential to the greatest extent.